Why your small business needs a CRM
Current methods to manage and control the sales force and prospects of a company are based on paper, email and spreadsheets, making it difficult to make timely decisions and improve business strategies.
CRM is a powerful software tool, simple and easy to use, that allows companies to maximize their revenue potential, strategies and corporate policies. It is a business tool that easily and inexpensively allows them to capture leads, keep records, protect company information, organize, analyze and evaluate data. Companies are then able to successfully manage lead generation, prospecting, monitoring, and post service customer relationships.
No matter the size of your company a CRM system will help you visualize valuable information daily, to track your prospects and customers. Quick and easy report generation, also provides the capability to assess and make sound timely decisions.
For a better understanding, Customer Relationship Management involves business strategies that concentrate on customer needs focusing on each of the following areas:
- Efficient sales and administrative procedures
- Marketing
- Schedule and time management
- Customer service and support
- Organization of executive information
- Data synchronization
CRM benefits are founded on effective marketing, as well as customer loyalty. CRM allows for an easier customer approach regarding opportunities, and an easier way to rapidly introduce new products, brands and services to them.
In short, what companies want is to reduce the cost of getting new customers and increase the loyalty of those already approached.
With the implementation of a CRM system, the company will collect and analyze information about their customers, and by distinguishing their preferences, would increase sales, increase profits, increase margins, increase customer satisfaction and reduce costs of sales and marketing.
The resulting product will benefit both parties, establishing unique relationships between company and customer. With the help of new technology and the determination of a better customer approach, CRM becomes a way of listening to them and learning how to deliver products and services to meet their needs, making the application increasingly valuable.
A well established CRM system by which a company understands and treats their customers appropriately, will determine their success and ability to compete in the marketplace.
Contact Excalibur Information Solutions – let us discuss how we can assist with your business enablement, value creation and results improvement.
Jules S. Batson Msc, MCPM, PMP
Project Management Director & Solutions Consultant
Excalibur Information Solutions Inc.
Tel: (778) 433 4644
Email: jbatson@SolutionsConsultant.com
URL: www.SolutionsConsultant.com