Marketing Automation Solutions
What is a Marketing Automation Solution?
A Marketing Automation Solution provides clients with a robust platform for an integrated Sales & Marketing process experience which:
- Attracts and engages prospects.
- Converts qualified prospects to leads.
- Closes qualified leads, creating new customers.
- Amazes and delights customers.
- Transforms customers into promoters and advocates.
These solutions can range from simply a CRM application integrated with an email blaster, to implementation, configuration and integration of a comprehensive content management system. The latter solution provides lead scoring, campaign management statistics and analytics.
The benefits of marketing automation include:
- Better-qualified Sales leads from Marketing to the Sales Organization.
- Improved ability of Sales Management to better plan and prioritize the timeframe to engage with qualified leads, based on the lead score automatically assigned.
- Automated campaign execution and management, extending and enhancing the manual CRM campaign functionality.
- Automated lead nurturing allowing for the progressive tracking and development of leads until they are ready for sales engagement.
- Metrics to effectively manage the revenue cycle, providing more accurate revenue forecasts.
- A clearer understanding of the contribution to profitability of sales and marketing activities.
In effect, a Marketing Automation Solution delivers an increased number of better-qualified leads. Our Marketing Automation solutions significantly contribute to the success of your sales team and increase the profits of your organization.
Contact Excalibur Information Solutions – let us show you how to better qualify leads, while reducing the cost of acquiring new business.